The Science of Belonging. Redefining Aging in Content and Media.
Helping brands and their partners develop marketing that resonates with 50+
In 2025, the average adult American will be 50.
We at the Age Inclusivity Project (AIP) are committed to evolving stereotypes of this multidimensional demo while activating the largest segment of buying power in the US today.
It starts with the media and advertising, where Western culture looks for its social signals. We collaborate with progressive brands to put an authentic face on what older looks like, on a path towards broader age inclusivity.
Welcome to the New Majority
We’re expanding authentic portrayals of 50+ in all the ways they live life today. This is the 1st step in our process.
Helping brands build resonance is our 2nd step and sweet spot. We combine data-driven sentiment with targeted creator-influencer engagement to activate the audience with the most buying power and influence among peers and youth today.
Enabling Cross-Gen Collaboration
Advertising to 50+ is about authentically depicting what older looks like via aspirational marketing to inspire all ages.
We empower rising star + veteran ad execs alike with a tangible roadmap to engage consumers across generations—celebrating the uniqueness of each, as well as experiences that transcend age.
