Age Inclusivity 501 (c) (3).
Working to change the dialogue around aging in America and ultimately the World.
What is at stake?
PERCEPTION VS. REALITY:
18-49 BRAND FOCUS LIMITS OPPORTUNITY
By 2025, the average age of the American adult will be 50
50+ expected to grow 15.2MM in next 10 years—3x the rate of 18-49
50+ median net worth is $304K vs. $174K for 18-49
50+ own >60% of all investments
50+ consumer spend increased $726B since the recession, <50 dropped by $238B
Plus … less community & loyalty-building around products / interests that transcend age
As the population ages, ageism affects everyone!
Living in a society that devalues or marginalizes older adults can have psychological effects on younger individuals as well. Witnessing ageism may lead to feelings of injustice, empathy, or anxiety about their own aging process and future prospects. It can also contribute to a lack of intergenerational understanding and empathy.
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