Today, people across generations are transcending traditional behavioral and age demos, creating new opportunities to connect

The Age Inclusivity Project's mission is to bridge generational divides and foster inclusivity across ages. We believe it starts with the media and marketing portrayals of one of the most underrepresented and multidimensional audiences in the world, with the highest buying power today: 50+.  

AIP is partnering with brands of all sizes across verticals to embrace the spectrum of consumer demographics in marketing and advertising—and put an authentic face on what older looks like.

It starts with data-driven sentiment analysis. But we have much bigger ambitions. Together we can normalize aging in all its forms, facilitating genuine connections between brands + older consumers, as well as across generations, on a path towards a more age-inclusive world.